A stone's throw from London's legendary Carnaby Street. The store is inspired by the history of acetate, which made permanent pleating in fashion garments possible for the first time. Structured pleats now hold each of our acetate frames like a work of art.
Services available in store
Eye Tests - Book an appointment to see one of our expert Optometrists. Experience a 40-minute comprehensive sight test in a relaxed atmosphere using industry-leading equipment. We will provide you with an up-to-date prescription and assess your overall eye health. Sight tests and contact lens checks are available for Over 18's only at our Soho store.
Other services available - frames for all, accessories, contact lenses, personal styling, frame adjustments, repairs, reglazes, custom tints and a friendly ear for anyone in need
Each store also has its own unique curation of frames and accessories from our favourite fellow independent brands. At Soho, this includes Cutler & Gross, Illesteva, Kaleos, Lool, Preciosa, Projekt Produkt, SALT and Wires.
You’ll also find frame jewellery and accessories designed by Any Di and Frame Chain.