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Our Co-Founder Dane shares with us the idea behind starting the brand, advice he lives by and his plans for the rest of the year.
FINLAY Meets: Our Co-Founder Dane

Dane's a tenacious and curious Brit, who is an avid tea drinker, with a passion to be a British voice within the independent eyewear space. Dane and his three friends founded the brand in 2012 with a mission to design and create premium frames with personality that celebrate the individuality of the wearers. 

 

Dane wears Ledbury Sunglasses in Pine $225

What was the idea behind starting FINLAY?

To be a British voice within the independent eyewear space, to design and create premium frames with personality that celebrate the individuality of our wearers.

One word that best describes the brand?
Authentic.

Dane wears Douglas Spectacles in Forest Green $200

Who or what is inspiring you when designing the FINLAY collections? 

Lots of things. Usually places; beautiful architecture found in cities and rural landscapes.

A piece of advice you live by?

“Treat everyone like you would your Grandma” Not always easy, especially on tough days and with tough people but it’s advice I’ve never regretted following.

Current favourite FINLAY frame?
Ledbury because I love the combination of a square aviator and that its crafted from acetate rather than metal. 

Your greatest achievement?
Personally it would be my family. Business wise it would be creating products that people love and enjoy.

Plans for the rest of the year?
How is it almost the end of 2023?! Lots of fun events in the lead up to Christmas, finalising some exciting collaborations for Q1 next year, and preparing for the launch of our Spring Summer 2024 collection.

If you had to pick one, what is your favourite FINLAY frame of all time?
Thats a tough one! I'd say Marshall because it’s an alternative take on a classic shape. I love the architectural detailing across the top of the frame.

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