Dane's a tenacious and curious Brit, who is an avid tea drinker, with a passion to be a British voice within the independent eyewear space. Dane and his three friends founded the brand in 2012 with a mission to design and create premium frames with personality that celebrate the individuality of the wearers.
To be a British voice within the independent eyewear space, to design and create premium frames with personality that celebrate the individuality of our wearers.
One word that best describes the brand?
Lots of things. Usually places; beautiful architecture found in cities and rural landscapes.
“Treat everyone like you would your Grandma” Not always easy, especially on tough days and with tough people but it’s advice I’ve never regretted following.
Current favourite FINLAY frame?
Ledbury because I love the combination of a square aviator and that its crafted from acetate rather than metal.
Your greatest achievement?
Personally it would be my family. Business wise it would be creating products that people love and enjoy.
Plans for the rest of the year?
How is it almost the end of 2023?! Lots of fun events in the lead up to Christmas, finalising some exciting collaborations for Q1 next year, and preparing for the launch of our Spring Summer 2024 collection.
Thats a tough one! I'd say Marshall because it’s an alternative take on a classic shape. I love the architectural detailing across the top of the frame.